Continuous Male Make-up and Gender Identity - 2439 Words

Research Proposal for Research Design and Method Class CONTINUOUS MALE MAKE-UP AND GENDER IDENTITY INTRODUCTION It is not a surprising phenomenon that men are becoming important consumers in the fashion and cosmetic products which are traditionally supposed to reserve for female consumption since the turn of the millennium. Men’s cosmetic market has experienced a tremendous growth in recent years. Men are more aware than ever of the trends in grooming themselves. For specific countries, this phenomenon is even greater with the specific culture and context that contains fierce competition as well as intense concern about outside impression. In particular, South Korea is one of the largest consumers of men’s skin care products, claiming about a fifth of worldwide sales. In 2012, South Korea men spent nearly 500 million dollars on skin care products alone. And South Korea is also the â€Å"male make-up capital of the world† for consuming 20 percent of the world’s total male cosmetics (JaeilYoon-Jung, 2013). South Korean men have a particular kind of image, including hard-drinking, hard-working and being prepared to fight bravely for their country. A deeply traditional sense of gender has been built because of two years of compulsory military service and centuries of Confucian culture (Lucy, 2012). So it is a little surprising that South Korean men have built new appetite for skincare and make-up and some of them even use BB cream which wasShow MoreRelatedGender Identity : Free Or Predetermined? Essay965 Words   |  4 PagesGender Identity: Free To Choose Or Predetermined? When Jordan Smith was fifteen years old she finally realized just how different she was in comparison to other girls her age. She hated wearing dresses, never wore makeup, had the â€Å"tomboy† look, and felt like she never fit in with girls her age. 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